Web Design / Development
Quite possibly the most important business tool
Advantages and Benefits Of a Website For Your Business
Most people don’t understand the benefits of a quality website. We get it. You don’t understand it. Just like we don’t understand how to prescribe the correct medicine or how to wire an entire house for power or even which fertilizer will kill weeds but not the lawn.
But that’s why their are professionals for those things.
Don’t be fooled by the commercials trying to tell you to build your own website. Seriously, there is more to it than “drag and drop”. Google has over 200 factors in their algorithm that determines which site goes first, second, third and which ones go on page 2, page 3 and page 40.
Need a Corporate Brand?
Do you really want to risk your business on building a website yourself?
There are so, so many advantages to a well designed and search engine optimized website.
Have you ever advertised your business through various forms such as printed media, radio, television or by other means? It’s expensive! Investing in advertising is necessary, but it takes a lot of money. Having a website will make promoting your company less expensive. Many versions of offline advertising available on the internet are sometimes free.
A website is more environmental friendly when it comes to advertising and marketing. There are lots of ways to advertise your products or services through the internet. One example is Facebook ads, an advertising feature offered through Facebook. Another one is called SEO. This is a major advantage for your business. Having a good SEO service provider can boost the ranking of your website which quickly results in increased sales and higher profits.
Having a website will be more convenient for your customers and leads. Make it easy for your customers to purchase from you! Many will be more likely to visit your website, rather than driving a car to your physical location and browsing for your products. From a customer’s point of view, it’s better for them if they don’t have to ask anything. They can just find what they’re looking for on your online site.
Most businesses have local popularity, but what about potential customers outside their city? A website can help you generate more customers. Not just outside your city, but worldwide. The internet offers a global community. With a website, your business will be visible around the world.
Have you ever experienced having to turn customers away because it’s closing time? Well, you don’t have to close the doors of your website. An online site can be visited any time of the day or night. People will look to your site instead of going to your shop because it is more accessible. Just make sure to post enough information about your products and services.
Access to Information
Did you know that if you own a website, you can actually track everything that is happening on it? You can even look for information that will tell you how many people visited your site, or how many people messaged or emailed you. You can access the progress of your website and view all its pages. You can even make an update anytime, making it much less expensive than printed material.
New, Relevant Content
Smart business owners create a blog page for their company. Having a blog to post fresh content will keep your website attractive and fresh.
Links are very important to viral marketing. If you have many sites linking to you, it is like spreading the word about your company all around the world. If you have a good website with good content related to information, products or services, people are more likely to link your website to theirs. This means they recognize your website as valuable.
Having a website can build better relationships with your customers. You can send messages instantly to your customers through email. Also, your customers can review your products online and can also leave feedback for you and your business. It’s best to always send your customer a message. This is essential for building a good relationship with them. You can even give them more information about your business through messages or emails.
If you are a business owner, more visitors leads to more potential sales. That’s how your website will help you. You can drive more people to your site by consistently updating and promoting the contents of your site. The more informative your site is, the greater the possibility of increasing your sales.
A website gives you the opportunity to prove your credibility. You have to tell your customers why you deserve their trust through your website. This can earn positive feedback for your service and products. Also, your website serves as a place for a potential investor to explore what your business is about and what it can do in the future.
Long Term Clients
What do you think is the difference between client and a customer? Well, a customer is the one who walks in and buys something and that’s it. A client is your regular customer. He is buying your products or services daily or contractually. Having a website gives you a chance to gain more clients that can help your business grow.