HOW TO ADVERTISE ON GOOGLE & BING
SEARCH ENGINE MARKETING
PAY PER CLICK SERVICES
BOOST YOUR ONLINE PRESENCE
ONLINE MARKETING
SEM stands for Search Engine Marketing.
Search Engine Marketing (SEM) is a digital marketing strategy. Focused on increasing a website’s visibility on search engine results pages (SERPs). SEM involves using paid advertising to promote your website. Setting up ad campaigns on platforms like Google Ads, Bing Ads, or other search engines.
Key Components of SEM:
Pay-Per-Click (PPC) Advertising
Advertisers bid on keywords to display their ads in search engine results. They pay each time a user clicks on their ad.
Ad Targeting
Ads can be targeted by location, demographics, device, or even the time of day to reach the most relevant audience.
Ad Copy and Extensions
Creating compelling headlines, descriptions, and more features like site links to attract clicks.
Keyword Research
Selecting relevant and high-performing keywords. This is to help ensure ads appear for the right search queries.
Performance Tracking
Measuring metrics like click-through rate (CTR), cost-per-click (CPC), and conversion rate to optimize campaigns.
SEM is a powerful tool for driving immediate traffic to a website. As well it complements organic search engine optimization (SEO) efforts.
Omni Studios | A virtual agency based in Regina, SK. Offering traditional and digital business services locally and around the world.
As an energetic and enthusiastic agency. We are always excited to work with entrepreneurs and business owners who have a passion for their businesses.