Design & Web Agency
Right Brain For Hire
Logo Design & Corporate Branding
Every, (repeat), every business needs a brand
A brand is unique to your business and is something you stand behind
Beyond a memorable logo, good branding increases the value of a company. It provides employees with direction and motivation and makes acquiring new customers easier.
So what exactly is a brand?
The short answer is: everything
A brand represents the sum of people’s perceptions of a company. Their customer service, reputation, and advertising. When all these parts of the business are working well, the brand tends to be healthy.
On the flip side, we all know a company that offers excellent products or services. But has a tarnished brand due to poor customer service.
Top 5 Elements for a Successful Logo
Simplicity
Consistency
Memorable
Adaptable
Unique
Your “brand” extends to anything and everything out there that represents your business.
- Logo
- Business Card
- Envelopes
- All printed items
- Email Signature
- Vehicle Wraps
- Billboards
- Videos & Animations
- Company Clothing
- Product Packaging
- Website
- Social Media
Brand Management Services
Right Brain For HireBuild loyal relationships with your followers, fans, and customers with Brand Management
What is brand management?
Have you ever searched your business to see the links Google has for your business? You might be surprised to see how many other sites are out there with your business information on it.
For the most part, these other sites not malicious. Sometimes they are legitimate companies displaying your information. But sometimes they are new companies, trying to make their mark on the web. They might have purchased data from phone directory companies. Building their own online directory.
At times these companies are either using out-dated information. But sometimes they aren’t very good at what they are doing. They may be using the wrong logo for your business. They might have skewed it, squished it or worse yet, not using the wrong logo.
>> More about Brand Management
Let’s take a look at the important way
a strong brand impacts your business:
Branding Improves Recognition
One of the major components of your brand is your logo. Think of how we instantly recognize the golden arches of McDonald’s. The simple font logo of Tim Horton’s.
As the “face” of a company. The logo design is critical. Because that simple graphic will be on every piece of correspondence and advertising.
A professional logo design is simple enough to be memorable. But powerful enough to give the desired impression of your company.
Branding Supports Advertising
Advertising is another component of your brand.
Both the medium is chosen and demographically targeted for advertisements builds a brand.
Too narrow an advertising focus, and a company risks being “pigeon-holed”. Losing their ability to expand into new markets. Too broad a focus. The company fails to create a definable impression in the minds of would-be customers.
Branding Generates New Customers
Branding enables your company to get referral business.
Would it be possible for you to tell a friend about the new shoes you love if you couldn’t remember the brand?
A large reason ‘brand’ is the word used for this concept is that the goal is an indelible impression. As the most profitable advertising source. Word of mouth referrals is only possible. In a situation where your company has delivered a memorable experience.
The most profitable companies, small and large, have a single thing in common. They have established themselves as a leader in their particular industry.
Branding Creates Trust
A professional appearance builds credibility and trust. People are more likely to buy from a business that appears polished and legitimate.
Emotional reactions are hardwired into our brains. And those reactions are very real influencers.
Branding Supports Advertising
Advertising is another component of your brand.
Both the medium is chosen and demographically targeted for advertisements builds a brand.
Too narrow an advertising focus, and a company risks being “pigeon-holed”. Losing their ability to expand into new markets.
Too broad a focus. The company fails to create a definable impression in the minds of would-be customers.
Branding Builds Financial Value
Companies who trade on a stock exchange are valued at many times the actual hard assets of the company.
Much of this value is due to the branding of the company. A strong brand usually guarantees future business.
The greater a company’s devotion to building its brand value, the better the financial return from its efforts.
By building a strong brand.
We can come to you or you can come to us.
Please take a moment a book a meeting time.
We are always working on one project or another with different deadlines. Scheduling a meeting will allow us to concentrate on you and your project.
Omni Studios | A virtual agency based in Regina, SK. Offering traditional and digital business services locally and around the world.
As an energetic and enthusiastic agency. We are always excited to work with entrepreneurs and business owners who have a passion for their businesses.
