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Branding is a vital component of marketing. The worlds most successful companies all have strong brands, which they spend a lot of money on. Technically, branding is just the mix of symbols, names, terms and designs that companies use to differentiate its products from others.

A Brand consists of a number of items, including but not limited to;

• Company and/or Product Logo
• Corporate Identity
• Slogans and Motto’s
• Marketing Materials

The key word is consistency. If your marketing materials are constantly changing or look different each time you produce something, you can confuse your audience.