Search Engine Optimization Regina

Who Gets the Clicks on Google?

SEO and Why it is Important?

Search Engine Optimization
should is longer an afterthought

If you have a website, you need SEO

Remember when a yellow pages ad was still relevant?

Every business that opened, wanted to be in the phonebook, Why? Well, that is where people went to look for a business. But, if your business had a lot of competition your ad may have been buried deep in your industry section.

For example, if you are a dentist. The only way to have your ad listed first in the dentist section was to pay the yellow pages more money. More money to have a full page ad. Potentially a colour full page.

SEO works in the same way … but instead of having a larger ad than anyone else, you optimize your site more than anyone else. A website is not a bucket list item where you launch it and forget about it.

So what is SEO?

Search engine optimization is a set of rules.

Rules that Google looks for to help rank sites.

The best way to describe why SEO is important. Think about how you search the web and what results you are expecting.
If you search for “how to clean a fish tank” and Google returned useless links. Links to websites on “how to clean fish” or “military tanks” or “fish and chip restaurants”. You would not be happy with the results and blame Google.
Google does not like to be responsible for bad results. So they created a set of rules for web developers to follow.
If you want your site to appear high in Google’s results, then you must play by their rules.

If your potential customers do not know about you, they are not searching for you.

SEO is more important than ever. SEO is necessary for every website.
People are searching for a product, a service or for information. If they search for your business name, they will find you and hopefully a top of the list. If not, you have even more issues. But if they are searching for a product you sell or a service you provide and you are not found, then how do you expect to find new customers?

There are four ways people search.

Unfortunately, we have become very lazy or rushed. We don’t have time for things anymore. People do not have time to scroll down on Google’s search results.

See who gets the clicks on Google

You will be very surprised. You might be thinking that being listed on the first page is enough to have success. Or you might think being in the top 5 on the first page is enough.

The stats show that the number 1 spot, and maybe the number 2 spot on the first page are acceptable.

What if my site is not being ranked by Google?

The best thing about a website is it can compete with your biggest competitor.

So don’t panic. If your website does not rank where you want it to, we can help.

Think about this … if you sell a product that a national company also sells. You might think you can’t compete. But you can. The national website will have store locations all across Canada. Meaning they can’t and won’t spend a lot of time optimizing their site specifically for Regina. Where you can.

Capture the customers in your area, your demographic. SEO works.

Performing SEO involves a lot of different skill sets. Creativity is a major factor. If you are serious about ranking your site higher and want to help us help you, We would love to work with you.

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